The length of a product mix refers to the number of items in the product mix in the example below the length is 11 in the example below the length is 11 as in the foods line, the number of items is 3, in cigarettes is 3 and so on. Product mix – length, width, depth & consistency december 18, 2017 easynotes4u product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. Where length and width were a function of the number of product lines, the depth of the product mix is the total number of products within a product line thus if a company has 4 product lines and 10 products in each product line, than the product mix depth is 10.
Hul product mix product line=11, product length= 52 red colour shows out of market products green colour shows new products 3 others represent service income from operations, relevant to the respective businesses. The number of different categories of a company is referred to as width of product mix the total number of products sold in all lines is referred to as length of product mix if a line of products is sold with the same brand name, this is referred to as family branding. Marketing mix: product and packaging the role of product in the marketing mix the product itself is the most important feature of the marketing mix after deciding the market segment for the product , the other parts of the marketing mix will be decided. Nokia 3 android smartphone announced feb 2017 features 50″ ips lcd display, mt6737 chipset, 8 mp primary camera, 8 mp front camera, 2630 mah battery, 16 gb storage, 2 gb ram, corning gorilla.
Product mix is the set of all products and items a particular seller or manufaturer or marketer offers to the market (consumer) product mix is also called as product assortment eg google has different product lines – search, advertising, maps etc. The four dimensions to a company's product mix include width, length, depth and consistency the service quality dimensions every company owner wants to get loyal customers which add to repeating purchases and of cause increasing their maximum revenue. Product mix (product portfolio or product assortment the product mix is the total number of different products a firm sells some firms will sell just one product, whilst others will sell a large number of different products. Product mix width:- product mix has four important dimensions: width, length, depth, and consistency product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products.
Width vs depth marketers use the term depth to describe how many products a company offers within each category in the bakery example discussed previously, a shop that offered two kinds of breads, two kinds of rolls, three kinds of pastries and only chocolate-chip cookies would have a fairly shallow product mix. A review of the concepts of product life cycle, product mix width, and product line depth table of contents: 00:06 - 04:51 - product mix widthproduct line d. Camera focal length: 28 mm camera features: geotagging, touch focus, landscape orientation, full screen viewfinder, auto and manual exposure, auto and manual white balance, automatic photo upload to web services, full resolution photo and video upload. Ch 10 product concepts a product represents the heart of an organization's marketing program without a product, there were no price, design, target market, marketing mix, promotion strategy etc - simply, there were no business.
Product decisions at these three levels are generally of two types: those that involve width (variety) and depth (assortment) of the product line and those that involve changes in the product mix occur over time. The overall product mix for a firm is the complete range of products that they offer in the marketplace it is also sometimes referred to as their product assortment there are multiple decisions to make in regards to an overall product mix for a company. Chapter-8 managing product, product lines, brands, packaging - 6 - • company’s product strategy is defined along these four dimensions of product mix.
Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. ₪ product mix width and product line length for hul ltd product – mix width series of nokia mobiles product line managers need to know the sales and profits of each item in their line in order to determine which items to build, maintain, harvest, or divest • • . The product breadth is the number of product lines, while the product depth is the variety within each of those lines these two elements combine to make up the store's product assortment or merchandise mix.
Presentation of product mix depth,length,width and consistency 1 product - mix by hassan ali mcom 2 product mix products of a company are called product mix. The width of product mix is one of the four dimensions of product mix along with the length, depth and consistency of product mix the number of different categories of a company is referred to as width of product mix the total number of products sold in all lines is referred to as length of product mix. Width of the product mix is measured by the number and variety of product lines offered by a firm it shows the degree of diversification of a firm’s activities the depth of product mix is determined by the number of items in a product line. Width: length: depth: this is the total number of product lines a company carries the length of the product mix is the total number of items in that mix the depth of product mix is the assortment of size colors and radiations offered for each product in the product line.